Radio Lovers Are Buying New Cars More Often

The Media Audit has revealed the results of a new survey that show that listeners to the radio are more likely to buy a new car in the coming year.

Its Fall 2024 survey showed that approximately 25% of greater New York radio listeners plan to buy a new vehicle this year, which outpaces the general market figure of approximately 19%.

The Media Audit’s data also showed radio listeners are more likely to be what it deemed as “influencers.” An influencer is defined as an individual who has an impact on the purchasing decisions of others.

Read more here from Radio World.